iii)Bridging heritage and art through contemporary culture and tourism
Tourism can contribute greatly to the economy of a country, but it can also provide a great opportunity for the promotion of its culture and the development of the local arts; a great opportunity because in order to serve its own needs, tourism also contributes to the preservation, maintenance and application of heritage to contemporary culture. On the other hand, tourism may also become a threat because it can lead to a superficial commercialization or commodification of cultural heritage, if not managed responsibly.
To avoid such a pitfall, what is needed is a critical and respectful approach to culture and heritage for their successful use within tourism practices. Furthermore, knowledge of the values that a community seeks to bestow and communicate to its foreign visitors, the tourists, should not be treated lightly. Contemporary art can contribute to culture, culture and heritage can attract cultural tourism, and tourism can sustain and enhance the economy of a place; one can serve the needs of the other whilst also benefiting each other.
Stella Karageorgi can plan, conceptualize and develop a professional package and manage the realization of collaborative projects, cultural events, exhibitions or commercial products that can reconcile and satisfy the needs for the promotion of a genuine cultural heritage within the tourism industry.